Chromacor’s Chromasensual E-Commerce Stores Get More Sales

What is Chromasensual?

At Chromacor, we have been defining new color and design processes for e-commerce that increase online sales by focusing target audiences on what they like most about a product and communicating that thought to them in the few short seconds we have to make the online sale. We’ve found that what usually excites people about products involves the senses. Taking the concept farther than “Smellovision,” our design process has been increasing sales in our clients’ e-commerce stores because the way we use color in images and store designs triggers positive associative thoughts, sounds, tastes, smells and memories about the products. Stay tuned for case studies, which we will soon be adding.

The Chromasensual color and design process (Patent Pending) induces a positive reaction to buy a product by making the product attractive to the senses of a target audience. Chromasensual design and color theory enhances desire for products in an e-commerce store by exciting the senses. With every e-commerce design and re-design project, we’ve been pinpointing what it is that draws customers to products, causing them buy in an e-commerce environment. When the primary motivator to buy is not price alone, it is usually a sensual association like sight, smell, taste, sound or touch.

Positive associations that can occur when browsing products in our Chromasensual e-commerce stores can include:

Are customers hungry for your products? You may be using some aspects of Chromasensual Design!

With many different types of edible and non-edible products we find that buyers are attracted at a sensual and sometimes visceral level. We see a correlation in increased sales when the attraction involves one or more senses like sight, smell, sound, touch or taste. Positive associations and memories are triggered. Sales are made.


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