Branding to Increase Engagement and Sales
IntelliGuard is a manufacturer of RFID inventory control hardware and software/SAAS solutions for hospitals, healthcare practitioners and labs. Their products enable inventory management, tracking and re-ordering of anesthesia, medicines and pharmacy items for hospitals and other large healthcare organizations that typically had problems managing and controlling their inventory, or knowing when to re-order out of stock items. Automation of inventory control means cost savings and better inventory management. By updating the visual branding on social media posts and animating their product landing pages, we were able to boost engagement and top-of-funnel inquiries for IntelliGuard, helping them connect with new clients. The animated landing pages for their Anesthesia Station, Pharmacy Station and Vendor Managed Inventory system are simple, yet engaging, designed to encourage website visitors to explore product features as they scroll down the page to the inquiry form. The branding is carried into the social media posts to boost visibility on LinkedIn, Twitter and Facebook.