Branding “Broken-In” as a Luxury Item
Antarès Sellier’s French Used Saddles website sells one-of-a-kind gently ridden saddles from the famous French equestrian saddle company. Each saddle is lovingly handmade in France. As riders trade up for new saddles, their saddles are made available on the French Used Saddles website, where other riders can find the perfect saddle or accessory, with the leather already broken in. In addition to upgrading the visual appearance to match the company’s luxury branding, the new design loads more quickly especially on mobile phones. The search visibility is also greatly improved.