Hazelnut, Candy and Confections eCommerce Store Redesign
When they came to us, Pacific Hazelnut‘s e-commerce website was years out of date, in HTML 4.0, and needed to be redesigned to be viewed easily on mobile devices. Google penalized the old site because customers couldn’t view it very well on their mobile phones and there was also a high incidence of abandoned shopping carts which meant lost sales revenue. After the redesign, Pacific Hazelnut now has a fast, modern mobile-friendly e-commerce store design with a clean look and feel that makes the most of large, responsive images that showcase their decadent hazelnuts and store-made candies, which has boosted their online sales, just in time for the holidays. We also rewrote their duplicate product descriptions, replacing them with unique descriptions that enabled another boost in their search rankings, making them more visible to customers who were already searching for their products.